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Conference of the Club of Venice at Palazzo Franchetti dedicated to the future of public communication in Europe

1 December 2023

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The 37th edition of the Club of Venice ended, the two-day work that saw gathered at Palazzo Franchetti on 30 November and 1 December about 100 operators and institutional communicators, scholars and experts from most European countries.

At the heart of the debate is the future of public communication in Europe in the light of the many institutional, political, technological and professional variables. The various interventions highlighted the need for a deeper analysis of the possible prospects.

A first part of the reports and discussions concerned the approach, in terms of communication, to the forthcoming European elections, which will take place in June 2024. This is a crucial test to measure the level of trust and awareness of European citizens and the role of communication strategies that will be promoted at European and national level will be very important.

The European Parliament, in particular, presented the communication campaign on site. In general, inter-institutional collaboration and a ‘system’ approach – operational and method – involving institutions, businesses and civil society was particularly emphasised.

A second part of the conference addressed the specificity of technological evolution and the delicate balance between risk and opportunity that must be at the heart of the analysis, taking into account the growth of functions generated by artificial intelligence, the shift in information demand and supply towards digitised and interactive areas, the collective and individual risk of manipulation, falsification and deformation of online content.

More than forty contributions presented in six round tables, introduced by the opening panel and institutional greetings of the Department for European Affairs (with the Head of Communication and Institutional Information Fiorenza Barazzoni), the European Commission (with the Head of Communication of the Representation in Italy, Massimo Pronio) and the Municipality of Venice (with the intervention of the Councillor Simone Venturini).

The opening report was entrusted to the president and founder of the Club of Venice, Stefano Rolando, with a reflection on how the Club of Venice, understood as an experience of professional-institutional network, has been profoundly changed since its establishment due to the technological transformations of communication, which, Rolando emphasises, "must be interpreted as an end but as a means, because the aim always remains that of social service, of explanation, of cognitive accompaniment. Even knowing that with respect to certain needs there is a need for slowness and metabolisation rather than speed and image".

The next plenary will take place in June in Dublin.

Club of Venice , european elections
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